Yes it’s an old story this march..but I found it good enough to post…see I want to do it last month but this just got skip off my mind…anyway…A British travel company has paid 560,000 pounds (1.1 million dollars) for the domain name cruises.co.uk, a price that is effectively 1 million dollars just for the letter “S” since it already owns the address cruise.co.uk.

The sum shatters the previous record for a .co.uk domain of 300,000 dollars, paid in October last year. Seamus Conlon, whose company bought the address from a German travel company, said it was a necessary move to retain dominance in the rapidly growing market for ocean cruising. “Cruises is consistly ranked first on Google, with cruise just behind” he said. “We wanted the top positions so that when internet users are searching for deals… we are the first port of call”. While purchase is a record for Britain. It is a long way behind the huge sums paid for the more popular .com addresses. Its SEX.COM which hold the record for most expensive domain which was bought for 12 million dollars in 2005. Running close behind is porn.com, snapped up for 9.5 million dollars last year. Yep sound weird to many of my female friends..but that’s how it is buddies.